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After centuries of isolation in the rugged terrain of the Sierra Madre mountains, the Huichol people have come face-to-face with the outside world.  As dominant societies intrude, the Huichol people are suffering from poverty, malnutrition, illiteracy and the loss of ancient traditions.

In 1981, the Huichol Center for Cultural Survival and Traditional Arts was established to defend and empower the Huichol birthright to self-determination in the modern world. With working strategies and global support, the Huichol people can thrive in today's world without sacrificing their native traditions.